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PodGist takes the best ideas from the podcasts I listen to and breaks them down into quick, easy-to-read summaries for anyone who wants to learn something new or improve a little each day. Instead of digging through hour-long episodes, you get the key takeaways that actually matter—simple, useful, and straight to the point. Whether you’re a student, a busy professional, an entrepreneur, or just someone who likes getting better at life, PodGist makes personal growth easier to fit into your day.
Estimated reading time = 3 minutes
Stop Waiting to Be Liked: The 1% Strategy for Unstoppable Success
If you've ever felt stuck, working hard but watching others pull ahead, you need to hear this conversation. In a recent episode of "The Diary of A CEO," we sat down with Natalie, a co-founder of two nine-figure businesses, to unpack the undeniable strategies the top 1% use to gain wealth and success—strategies that the other 99% often miss.
It turns out, achieving massive success isn't just about having the right business idea; it’s about character, strategy, and ruthlessly optimizing your time and mindset. Natalie’s insights are practical, powerful, and might just flip your entire approach to goal-setting, hiring, and even communication.
The Great Respect vs. Liked Debate
What’s the most fundamental difference between the hyper-successful 1% and everyone else? It comes down to a tough choice: they prioritize being respected over being liked.
If you are constantly chasing approval, you will often find yourself making the "unlikable" choices that are necessary for long-term respect and growth. Natalie experienced crippling anxiety and fear about what others thought of her early in her career. Her transformation came from becoming obsessed with getting stats—provable, undeniable outcomes that existed in the physical universe. When you have measurable results, people cannot take away your success, regardless of whether they like you.
If you struggle with this, Natalie advises going all in on yourself and becoming objectively the best at one thing you’re interested in. This focused obsession creates a successful environment around you.
The PPF Framework: Goals That Get You Rich
Many people treat goal setting like a wish list on New Year's Eve, focusing on esoteric ideas. Natalie uses a straightforward, three-step methodology called PPF (Personal, Professional, Financial) that she has rolled out to thousands.
The PPF framework helps you create buckets for success by clearly articulating what success looks like in one, three, and five years across these three areas. Crucially, she recommends starting with Personal Goals at the top, then moving to Professional, and finally Financial. Why? Because your goals need to be clear and tangible enough to anchor your daily activities.
The Passive Income Myth
If you've spent any time online, you've likely seen the obsession with passive income—making money while doing "fuck all". Natalie has a strong, counterintuitive take on this: don't even think about passive income before you have a million dollars in your bank account.
Trying to secure 8% returns on a small principle (like the medium US wage of $60,000) won't get you financial freedom. Your time is much better spent mastering skills that allow you to 10x your actual income (e.g., going from $60,000 to $160,000). Passive income is a financial protection strategy, not a growth strategy.
Your Calendar is Your Destiny
If you want anything in life—a better marriage, great friends, or a growing business—you have to dedicate time to it. Your calendar is a direct representation of what you find important and whether it aligns with your goals. If your goal is to generate more revenue, but you spend zero time on revenue-generating activities, you shouldn’t be surprised when your revenue stays flat.
Natalie stresses that successful people don't believe in "luck" as a strategy; they control where they spend their time to maximize their "at-bats" for opportunities.
The Future-Proof Skill: Learning
In an age where AI and automation are replacing skills previously held by lawyers, writers, and accountants, what is the single most important skill to master?
The ability to learn and adapt. Natalie notes that we cannot predict what the world will look like in 2040, but the only hedge against this uncertainty is resilience and a willingness to learn. She encourages people to acknowledge what they don't know and use tools like AI to tutor themselves, pushing past the discomfort of learning something entirely new.
This conversation reinforces that success isn't about being born a genius; it's about relentlessly applying frameworks, optimizing your choices, and being willing to make sacrifices—like choosing respect over being liked—to build the stats that define your success.
If you’re struggling with being liked versus being respected, how would applying the PPF framework help you solidify your character and choices?
[Excerpts from the transcript of the video "The Woman Who Makes Millionaires: Only 1% of People Do This! The PPF Framework Will 10x Your Income!" uploaded on the YouTube channel "The Diary Of A CEO"]